These bus/train ads have been up and down Austin streets for a few months now. They’re all about going downtown and grabbin’ a ride on MetroRail to get you where you need to go. If you’ve noticed them, you’re not alone — they’ve caught the attention of the American Public Transportation Association.
Earlier this month, Capital Metro found out we won the APTA AdWheel Award for this “Go Downtown” campaign we started in March when we began running Friday and Saturday night service! APTA contests are no joke, so this award means a lot to our team and lands us some major props in the industry.
The campaign mission originally was solely intended to encourage and inform riders like you about the new night rail service, but it’s cool too that someone else noticed our efforts because there were a lot of very creative people who invested many hours into making the “Go Downtown” project shine.
Each year, APTA honors members’ marketing and communications efforts with the AdWheel Awards. Awards are presented in five main media categories: print, electronic, campaigns, social media, and special events. Recipients are honored in a special ceremony at APTA’s Annual Meeting, held each October.
So, thanks APTA for recognizing Capital Metro’s efforts through this award — it means a lot to us, but more importantly, we hope riders like you are continuing to enjoy Friday and Saturday night service and know we appreciate you for riding Capital Metro! Next time you see these cool ads around town, you’ll know they’re actually award-winning.